The short version
| Do it yourself | Freelance ghostwriter | General LinkedIn agency | PoisedHQ | |
|---|---|---|---|---|
| Who writes it | You | One freelancer | An account team | PoisedHQ, for recruiters only |
| Knows recruitment | Yes, better than anyone | Rarely | Rarely | Yes. It is all we do |
| Written for | Usually candidates, out of habit | Whoever you brief them on | A broad business audience | The people who hire |
| Your time each week | All of the writing time | Briefing and edits every week | Calls and approvals | About ten minutes on a Monday |
| Cost | Free | Varies. Ask for a quote | Varies. Ask for a quote | Set on a short call, to fit your firm |
| Commitment | None | Usually per month or per post | Often a fixed term | Month-to-month, no contract |
| Main risk | It stops when a brief lands | Posts that sound like marketing | You are one small account among many | We are new, so judge us on a free post |
Do it yourself
Nobody knows your market as well as you do, and that knowledge is what makes a post worth reading. If you can write one considered post every week and keep your profile current, you don't need anyone.
The trouble is the week. A live role will always beat a LinkedIn post, so the posting stops, usually within a month. If you want to try it properly, start with the free profile check and the post idea generator.
Choose this if you enjoy writing and have a desk quiet enough to protect the time every week.
Hire a freelance ghostwriter
A good freelancer will give you clean, regular posts. Most write for founders and consultants and have never worked a desk, so they don't know what a hiring manager wants to hear from a recruiter. You end up briefing them on your market each week and correcting posts aimed at candidates.
Choose this if you find one who has written for another recruiter and can show you the posts.
Use a general LinkedIn agency
Agencies bring process: a strategy document, a content calendar, reporting. That suits a company with a marketing budget and someone to manage the relationship. For a firm of one to ten people it often means paying for meetings, and the writing still comes from someone who has never placed a candidate.
Choose this if you run a larger agency and want several consultants' profiles managed under one plan.
Use PoisedHQ
We only work with recruiters, and everything we write is for the person deciding whether to reply to your email. We rebuild the profile, write three to five posts a week, draft comments, and send the week for your approval on a Monday.
We are a new service. We would rather you judged the writing than our word, so the first post is free and there is no contract.
Choose this if you bill for a living, you know LinkedIn matters, and it never reaches the top of your list.
Questions
What is the cheapest way for a recruiter to do LinkedIn?
Doing it yourself costs nothing but time. It works if you post every week without fail. Most recruiters stop within a month because live roles come first.
Should a recruiter hire a LinkedIn ghostwriter?
A good freelance ghostwriter writes well, but most don't know recruitment, so you spend time explaining your market and correcting posts written for the wrong reader. Ask to see work they have done for another recruiter.
What does PoisedHQ cost compared with the others?
PoisedHQ pricing is set on a short call, to fit your firm, and is month-to-month. Freelancers and agencies set their own prices, so ask each for a written quote and compare what is included.